New Patron for the Eyecare Trust

Transitions Optical, the leading global provider of variable tint ophthalmic lenses, is the latest big name in optics to sign up as a corporate patron of the Eyecare Trust.

Patrons pledge an annual subscription to the Trust for a minimum of two years. This valuable donation is then used to help finance the Trust’s core activities. As well as being a worthy way to support the generic promotion of eyecare in the UK, patronage also brings the opportunity to participate directly in eyecare awareness campaigns run by the Trust.

Other benefits of becoming a corporate patron include: profile on the Trust’s much visited website, use of the Trust’s logo on stationery and corporate literature and subscription to the Eyecare Trust’s ‘Optics in the News’ daily news alert service.

Iain Anderson, Chairman of the Eyecare Trust comments: “We’re delighted to welcome Transitions Optical as a patron of the Eyecare Trust. Our patronage scheme plays a vital role in providing funds for the charity’s work in promoting the benefits of regular eyecare. The support from Transitions Optical underlines its commitment to educating the public about eye health issues, and will help us to expand the scope and effectiveness of our public information campaigns.”

Lindsay Brown, UK Business Director for Transitions Optical added: “One of our primary goals is the enhancement and preservation of vision quality and ocular health. The impact that The Eyecare Trust has made in recent years in educating both the industry and the general public about the importance of eye health is so aligned with our own business objectives, that a partnership was a natural progression.”

The addition of Transitions Optical brings the number of Eyecare Trust patrons to eight, the others being Hoya Lens UK Ltd, The Norville Group and Specsavers Opticians, the Association of British Dispensing Opticians, Optrex, Sunglass Hut and the Central (LOC) Fund.

The scheme was launched in 2002 and the Eyecare Trust is currently in talks with a number of additional prospective Patrons.

For more information on becoming a Patron of the Eyecare Trust, call 0845 128 5007.

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For further information or comment about The Eyecare Trust please contact Rachel Spackman in the Eyecare Trust press office on T. 01225 423394 or email pr@eyecaretrust.org.uk

For further information or comment about Transitions Optical, please contact Ann Cunnane at DSA PR on T. 020 7553 3700 or email ann@dsapr.co.uk.

Notes to Editors

The Eyecare Trust is a registered charity that exists to raise awareness of all aspects of ocular health and the importance of regular eyecare. For more information please visit: www.eyecare-trust.org.uk

Transitions Optical, Inc. is the manufacturer of the #1 recommended photochromic ophthalmic lenses, commonly called “variable tint lenses”. For more information, please visit: www.transitions.com