A Tasty Way to Enjoy the Benefits of Good Eye Care

The Eyecare Trust will tantalise taste buds at Optrafair 2007, as visitors to the Trust’s stand (P142) will have the opportunity to sample a delicious new papaya juice drink.

The Trust is supporting the launch of Rubicon’s Papaya Exotic Juice Drink as part of its ‘Healthy Eyes, Healthy You’ campaign – a campaign designed to promote the important role that nutrition can play in maintaining good eye health and reducing the risk of developing common eye conditions such as age-related macular degeneration.

Everyone visiting the Fair will also have the chance to win a stylish LEICA D-LUX 3, 10 megapixel, digital camera, (worth £420), in the Trust’s Digital Vision prize draw. Promotional flyers have been inserted into all visitor bags. To enter visitors simply have to register their details on the Trust’s stand. The draw will be made on 21 May.

To mark the biennial trade exhibition the Trust will also be publishing a special edition of Vista, highlighting some of the charity’s recent public information campaigns – including its ongoing Get UV Protected campaign, which incorporates a collaboration with Transitions Optical and presenter of 10 Years Younger, Nicky Hambleton-Jones.

Practitioners attending the Fair will also be invited to enrol as a Friend of the Eyecare Trust. For an annual contribution of £250 practitioners subscribing to the scheme can enjoy a range of exclusive benefits designed to help support and enhance patient care and assist in the promotion of eye health issues in their local communities. Membership benefits include a range of patient information leaflets, personalised clinical fact sheets, a marketing tool kit, Optics in the news email alerts and a free email address.

Other activity on the Eyecare Trust stand includes the launch of a new membership scheme for students and a showcase of practitioner resources.

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For more information about the Trust’s participation at Optrafair please contact: Rachel Robson on 07986 056380 or Adrian Knowles 07899 927 445 or visit stand P142.

Notes for Editors

About the Eyecare Trust

The Eyecare Trust is a registered charity that exists to raise awareness of all aspects of eye health.

About Rubicon Papaya Exotic Juice Drink

Rubicon has developed its papaya juice drink in line with its strategy to introduce exotic drinks with natural health benefits. The papaya juice drink has a high lutein content making them an excellent way to increase your intake of eye friendly nutrients and minimise the risk of developing common eye conditions.

Papaya exotic juice drink will be available from supermarkets and independent grocers from the end of April 2007.